In blog 4 Multimedia Learning Objects and Artifacts: Graphics & Infographics, I chose Canva to make a poster about the Dragon Boat Festival, a traditional Chinese festival. In the initial design, I encountered some problems, for example, what I wanted to express was not obvious and there were too many elements to express, which finally led to the chaotic picture and unclear idea. After learning multimedia design, I made a second revision.

This is my original design:

Here’s my latest version:

Poster presentations are a valid form of transferring academic knowledge. However, greater flexibility in their design and dissemination is required.（Rowe,2009) So the poster is a kind of information transmission art, is a popular propaganda tool. Poster design needs to have appeal and artistic appeal, to mobilize the image, color, composition, sense of form and other factors to form a strong visual effect; Its picture should have a strong visual center, and has a unique artistic style and design characteristics.

At the beginning of the new poster design, I realized the importance of poster layout and color matching, to choose the most representative phenomenon or element and use the color consistent with the theme. Sometimes, although the composition is simple, it can show an attractive artistic conception, to achieve the effect of blending the scene. So I combined the information from the three pictures in the old poster to make the picture more concise. I chose green as the main color of the poster, because on this day, people will eat zongzi to commemorate the festival. The skin of zongzi is wrapped with reed leaves, so green is a representative color. Then on this day, people will hold dragon-boat racing activities. I also included two boats in the poster.

Poster fonts and sizes are also important. I changed the font order of the title from one row to three. Then I made some adjustments to the color of the text, again using a matching green. Because the text is too small, the layout is square, so I add lines and symbols in the form of decoration, will not be so boring, but also a little breakthrough sense.

Reference :

Nicholas Rowe &Dragan llic (2009)What impact do posters have on academic knowledge transfer? A pilot survey on author attitudes and experiences https://bmcmededuc.biomedcentral.com/articles/10.1186/1472-6920-9-71